北丽生活在设计上实行了中西文化的完美结合，即满足中国传统文化的情感需要，又充分体现西方文化优雅、高贵的审美需求，并逐步形成了“稳重、细腻、大方、理性”的产品风格。
家居设计，就是要让自己的梦想实现在生活中。有了梦想，生活才会有创意。北丽生活的整体家居设计立足于实现每个人不同的梦想，通过主产品的基因配套、色彩调和配套、主导产品的均匀配套、风格情调配套在视觉上产生的连贯性，使人在视觉中产生美的韵味以及和谐的美感。这种强烈的感染力营造出了家的优雅意境和气氛。

Bei Li Life in the design of the perfect combination of Chinese and Western culture, traditional culture Chinese that meet the emotional needs, but also fully embodies the aesthetic needs of western culture, elegant, noble, and gradually formed a "stable, delicate, elegant, rational product style.
Home design, is to make their dreams come true in life. With dreams, life will be creative. The overall design of the Home Furnishing Bei Li Life based on the realization of everyone's dream, by supporting the main gene product colors mix matching, style, tone matching matching the leading products produced in the visual coherence, make the person produces beauty and charm and harmony in the visual sense of beauty. This strong appeal to create a family of elegant mood and atmosphere.